Brand & Packaging Design

DirectBuy provides brand and packaging design services for instant noodles, beverages, dairy and plant-based drinks, candy and confectionery, gummies, marshmallows, jelly, gelatin desserts, pudding and other food categories.

Our services may include brand positioning, product naming direction, visual identity, logo development, packaging concepts, product-line design and packaging-system planning.

We can support primary and secondary packaging formats, including cups, bowls, bags, pouches, bottles, cans, jars, tubs, sealing films, wrappers, display boxes, gift boxes and shipping cartons.

Packaging development may consider product protection, filling and sealing requirements, packaging-machinery compatibility, transportation, shelf presentation, target cost and target-market requirements.

Depending on the project, DirectBuy can coordinate packaging materials, dimensions, closures, printing methods, color direction, mockups, production artwork, packaging suppliers and factory implementation.

For private label and OEM projects, brand and packaging development can be connected with product formulation, manufacturing processes, packaging equipment, sample production and commercial-scale manufacturing.

Mandatory label information and packaging claims must be reviewed according to the regulations of the intended market. Regulatory review can be coordinated separately when required.